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You’ve seen these famous logos countless times on billboards, passing by on trucks, and at the grocery store, but there is more to them than meets the eye. If you take a closer look, you will find that these recognized logos have hidden images and messages. Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.

FedEx



This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow?


Tostitos


These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!

Do Subliminal Messages Really Work?


Le Tour de France

Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.



Amazon.com



Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!


Hershey's Kisses


The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.


Toblerone



There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear. 

The Funniest News Bloopers

Big Ten



Penn State became the 11th member of this university athletic conference, hence the embedded “11” in this logo. That is, until the University of Nebraska–Lincoln became number 12, ushering in a new logo era.


This Year's Wackiest College Courses


Northwest Airlines

Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?



Q:How do I tell if I am already a hacker?
A:Ask yourself the following three questions:
  • Do you speak code, fluently?
  • Do you identify with the goals and values of the hacker community?
  • Has a well-established member of the hacker community ever called you a hacker?
If you can answer yes to all three of these questions, you are already a hacker. No two alone are sufficient.
The first test is about skills. You probably pass it if you have the minimum technical skills described earlier in this document. You blow right through it if you have had a substantial amount of code accepted by an open-source development project.
The second test is about attitude. If the five principles of the hacker mindset seemed obvious to you, more like a description of the way you already live than anything novel, you are already halfway to passing it. That's the inward half; the other, outward half is the degree to which you identify with the hacker community's long-term projects.
Here is an incomplete but indicative list of some of those projects: Does it matter to you that Linux improve and spread? Are you passionate about software freedom? Hostile to monopolies? Do you act on the belief that computers can be instruments of empowerment that make the world a richer and more humane place?
But a note of caution is in order here. The hacker community has some specific, primarily defensive political interests — two of them are defending free-speech rights and fending off "intellectual-property" power grabs that would make open source illegal. Some of those long-term projects are civil-liberties organizations like the Electronic Frontier Foundation, and the outward attitude properly includes support of them. But beyond that, most hackers view attempts to systematize the hacker attitude into an explicit political program with suspicion; we've learned, the hard way, that these attempts are divisive and distracting. If someone tries to recruit you to march on your capitol in the name of the hacker attitude, they've missed the point. The right response is probably â€œShut up and show them the code.”
The third test has a tricky element of recursiveness about it. I observed in the section called “What Is a Hacker?” that being a hacker is partly a matter of belonging to a particular subculture or social network with a shared history, an inside and an outside. In the far past, hackers were a much less cohesive and self-aware group than they are today. But the importance of the social-network aspect has increased over the last thirty years as the Internet has made connections with the core of the hacker subculture easier to develop and maintain. One easy behavioral index of the change is that, in this century, we have our own T-shirts.
Sociologists, who study networks like those of the hacker culture under the general rubric of "invisible colleges", have noted that one characteristic of such networks is that they have gatekeepers — core members with the social authority to endorse new members into the network. Because the "invisible college" that is hacker culture is a loose and informal one, the role of gatekeeper is informal too. But one thing that all hackers understand in their bones is that not every hacker is a gatekeeper. Gatekeepers have to have a certain degree of seniority and accomplishment before they can bestow the title. How much is hard to quantify, but every hacker knows it when they see it.
Q:Will you teach me how to hack?
A:Since first publishing this page, I've gotten several requests a week (often several a day) from people to "teach me all about hacking". Unfortunately, I don't have the time or energy to do this; my own hacking projects, and working as an open-source advocate, take up 110% of my time.
Even if I did, hacking is an attitude and skill you basically have to teach yourself. You'll find that while real hackers want to help you, they won't respect you if you beg to be spoon-fed everything they know.
Learn a few things first. Show that you're trying, that you're capable of learning on your own. Then go to the hackers you meet with specific questions.
If you do email a hacker asking for advice, here are two things to know up front. First, we've found that people who are lazy or careless in their writing are usually too lazy and careless in their thinking to make good hackers — so take care to spell correctly, and use good grammar and punctuation, otherwise you'll probably be ignored. Secondly, don't dare ask for a reply to an ISP account that's different from the account you're sending from; we find people who do that are usually thieves using stolen accounts, and we have no interest in rewarding or assisting thievery.
Q:How can I get started, then?
A:The best way for you to get started would probably be to go to a LUG (Linux user group) meeting. You can find such groups on the LDP General Linux Information Page; there is probably one near you, possibly associated with a college or university. LUG members will probably give you a Linux if you ask, and will certainly help you install one and get started.
Q:When do you have to start? Is it too late for me to learn?
A:Any age at which you are motivated to start is a good age. Most people seem to get interested between ages 15 and 20, but I know of exceptions in both directions.
Q:How long will it take me to learn to hack?
A:That depends on how talented you are and how hard you work at it. Most people who try can acquire a respectable skill set in eighteen months to two years, if they concentrate. Don't think it ends there, though; in hacking (as in many other fields) it takes about ten years to achieve mastery. And if you are a real hacker, you will spend the rest of your life learning and perfecting your craft.
Q:Is Visual Basic a good language to start with?
A:If you're asking this question, it almost certainly means you're thinking about trying to hack under Microsoft Windows. This is a bad idea in itself. When I compared trying to learn to hack under Windows to trying to learn to dance while wearing a body cast, I wasn't kidding. Don't go there. It's ugly, and it never stops being ugly.
There is a specific problem with Visual Basic; mainly that it's not portable. Though there is a prototype open-source implementations of Visual Basic, the applicable ECMA standards don't cover more than a small set of its programming interfaces. On Windows most of its library support is proprietary to a single vendor (Microsoft); if you aren't extremely careful about which features you use — more careful than any newbie is really capable of being — you'll end up locked into only those platforms Microsoft chooses to support. If you're starting on a Unix, much better languages with better libraries are available. Python, for example.
Also, like other Basics, Visual Basic is a poorly-designed language that will teach you bad programming habits. No, don't ask me to describe them in detail; that explanation would fill a book. Learn a well-designed language instead.
One of those bad habits is becoming dependent on a single vendor's libraries, widgets, and development tools. In general, any language that isn't fully supported under at least Linux or one of the BSDs, and/or at least three different vendors' operating systems, is a poor one to learn to hack in.
Q:Would you help me to crack a system, or teach me how to crack?
A:No. Anyone who can still ask such a question after reading this FAQ is too stupid to be educable even if I had the time for tutoring. Any emailed requests of this kind that I get will be ignored or answered with extreme rudeness.
Q:How can I get the password for someone else's account?
A:This is cracking. Go away, idiot.
Q:How can I break into/read/monitor someone else's email?
A:This is cracking. Get lost, moron.
Q:How can I steal channel op privileges on IRC?
A:This is cracking. Begone, cretin.
Q:I've been cracked. Will you help me fend off further attacks?
A:No. Every time I've been asked this question so far, it's been from some poor sap running Microsoft Windows. It is not possible to effectively secure Windows systems against crack attacks; the code and architecture simply have too many flaws, which makes securing Windows like trying to bail out a boat with a sieve. The only reliable prevention starts with switching to Linux or some other operating system that is designed to at least be capable of security.
Q:I'm having problems with my Windows software. Will you help me?
A:Yes. Go to a DOS prompt and type "format c:". Any problems you are experiencing will cease within a few minutes.
Q:Where can I find some real hackers to talk with?
A:The best way is to find a Unix or Linux user's group local to you and go to their meetings (you can find links to several lists of user groups on the LDP site at ibiblio).
(I used to say here that you wouldn't find any real hackers on IRC, but I'm given to understand this is changing. Apparently some real hacker communities, attached to things like GIMP and Perl, have IRC channels now.)
Q:Can you recommend useful books about hacking-related subjects?
A:I maintain a Linux Reading List HOWTO that you may find helpful. The Loginataka may also be interesting.
For an introduction to Python, see the tutorial on the Python site.
Q:Do I need to be good at math to become a hacker?
A:No. Hacking uses very little formal mathematics or arithmetic. In particular, you won't usually need trigonometry, calculus or analysis (there are exceptions to this in a handful of specific application areas like 3-D computer graphics). Knowing some formal logic and Boolean algebra is good. Some grounding in finite mathematics (including finite-set theory, combinatorics, and graph theory) can be helpful.
Much more importantly: you need to be able to think logically and follow chains of exact reasoning, the way mathematicians do. While the content of most mathematics won't help you, you will need the discipline and intelligence to handle mathematics. If you lack the intelligence, there is little hope for you as a hacker; if you lack the discipline, you'd better grow it.
I think a good way to find out if you have what it takes is to pick up a copy of Raymond Smullyan's book What Is The Name Of This Book?. Smullyan's playful logical conundrums are very much in the hacker spirit. Being able to solve them is a good sign; enjoying solving them is an even better one.
Q:What language should I learn first?
A:XHTML (the latest dialect of HTML) if you don't already know it. There are a lot of glossy, hype-intensive bad HTML books out there, and distressingly few good ones. The one I like best is HTML: The Definitive Guide.
But HTML is not a full programming language. When you're ready to start programming, I would recommend starting with Python. You will hear a lot of people recommending Perl, but it's harder to learn and (in my opinion) less well designed.
C is really important, but it's also much more difficult than either Python or Perl. Don't try to learn it first.
Windows users, do not settle for Visual Basic. It will teach you bad habits, and it's not portable off Windows. Avoid.
Q:What kind of hardware do I need?
A:It used to be that personal computers were rather underpowered and memory-poor, enough so that they placed artificial limits on a hacker's learning process. This stopped being true in the mid-1990s; any machine from an Intel 486DX50 up is more than powerful enough for development work, X, and Internet communications, and the smallest disks you can buy today are plenty big enough.
The important thing in choosing a machine on which to learn is whether its hardware is Linux-compatible (or BSD-compatible, should you choose to go that route). Again, this will be true for almost all modern machines. The only really sticky areas are modems and wireless cards; some machines have Windows-specific hardware that won't work with Linux.
There's a FAQ on hardware compatibility; the latest version is here.
Q:I want to contribute. Can you help me pick a problem to work on?
A:No, because I don't know your talents or interests. You have to be self-motivated or you won't stick, which is why having other people choose your direction almost never works.
Try this. Watch the project announcements scroll by on Freshmeat for a few days. When you see one that makes you think "Cool! I'd like to work on that!", join it.
Q:Do I need to hate and bash Microsoft?
A:No, you don't. Not that Microsoft isn't loathsome, but there was a hacker culture long before Microsoft and there will still be one long after Microsoft is history. Any energy you spend hating Microsoft would be better spent on loving your craft. Write good code — that will bash Microsoft quite sufficiently without polluting your karma.
Q:But won't open-source software leave programmers unable to make a living?
A:This seems unlikely — so far, the open-source software industry seems to be creating jobs rather than taking them away. If having a program written is a net economic gain over not having it written, a programmer will get paid whether or not the program is going to be open-source after it's done. And, no matter how much "free" software gets written, there always seems to be more demand for new and customized applications. I've written more about this at the Open Source pages.
Q:Where can I get a free Unix?
A:If you don't have a Unix installed on your machine yet, elsewhere on this page I include pointers to where to get the most commonly used free Unix. To be a hacker you need motivation and initiative and the ability to educate yourself. Start now...



When I originally wrote this how-to in late 1996, some of the conditions around it were very different from the way they look today. A few words about these changes may help clarify matters for people who are confused about the relationship of open source, free software, and Linux to the hacker community. If you are not curious about this, you can skip straight to the FAQ and bibliography from here.

The hacker ethos and community as I have described it here long predates the emergence of Linux after 1990; I first became involved with it around 1976, and, its roots are readily traceable back to the early 1960s. But before Linux, most hacking was done on either proprietary operating systems or a handful of quasi-experimental homegrown systems like MIT's ITS that were never deployed outside of their original academic niches. While there had been some earlier (pre-Linux) attempts to change this situation, their impact was at best very marginal and confined to communities of dedicated true believers which were tiny minorities even within the hacker community, let alone with respect to the larger world of software in general.
What is now called "open source" goes back as far as the hacker community does, but until 1985 it was an unnamed folk practice rather than a conscious movement with theories and manifestos attached to it. This prehistory ended when, in 1985, arch-hacker Richard Stallman ("RMS") tried to give it a name — "free software". But his act of naming was also an act of claiming; he attached ideological baggage to the "free software" label which much of the existing hacker community never accepted. As a result, the "free software" label was loudly rejected by a substantial minority of the hacker community (especially among those associated with BSD Unix), and used with serious but silent reservations by a majority of the remainder (including myself).
Despite these reservations, RMS's claim to define and lead the hacker community under the "free software" banner broadly held until the mid-1990s. It was seriously challenged only by the rise of Linux. Linux gave open-source development a natural home. Many projects issued under terms we would now call open-source migrated from proprietary Unixes to Linux. The community around Linux grew explosively, becoming far larger and more heterogenous than the pre-Linux hacker culture. RMS determinedly attempted to co-opt all this activity into his "free software" movement, but was thwarted by both the exploding diversity of the Linux community and the public skepticism of its founder, Linus Torvalds. Torvalds continued to use the term "free software" for lack of any alternative, but publicly rejected RMS's ideological baggage. Many younger hackers followed suit.
In 1996, when I first published this Hacker HOWTO, the hacker community was rapidly reorganizing around Linux and a handful of other open-source operating systems (notably those descended from BSD Unix). Community memory of the fact that most of us had spent decades developing closed-source software on closed-source operating systems had not yet begun to fade, but that fact was already beginning to seem like part of a dead past; hackers were, increasingly, defining themselves as hackers by their attachments to open-source projects such as Linux or Apache.
The term "open source", however, had not yet emerged; it would not do so until early 1998. When it did, most of hacker community adopted it within the following six months; the exceptions were a minority ideologically attached to the term "free software". Since 1998, and especially after about 2003, the identification of 'hacking' with 'open-source (and free software) development' has become extremely close. Today there is little point in attempting to distinguish between these categories, and it seems unlikely that will change in the future.
It is worth remembering, however, that this was not always so.